Product Strategy Prophet Mohammed (1)

Product Strategy Prophet Mohammed (1)

Products on the Qur'an, expressed in two terms, namely, al-tayyibat and al-Hufford. Al-tayyibat word used 18 times, while the words al-Hufford used 120 times in Scripture. Al-tayyibat refers to a good, a pure and good, something clean and pure, something good and thorough, and the best food. Al-Hufford, referring to the food Blessed Lord, and that the provisions of God (Ali, 1975). According to Islam, a consumer product is efficient, material that can be consumed a useful value in order to generate the repair material, moral, spiritual for consumers. Something that is not efficient and is prohibited in Islam is not a product in the understanding of Islam. In the conventional economic goods are goods that can be exchanged. But in Islam is the goods that could exchanged goods and efficient morally (Choudhury, 1991). From Abu Daarda pleased, he said, "He said said, "Surely it will find sustenance a servant sebagimana search of death." (HR. Ibn Hibban, Al Bazzar, and Arth-Thabrani and lafazhnya, "But the provision will be looking for a servant more than what is sought by one's fate." From Sa'd ibn Abi Waqqash RA, he said, "I heard the Messenger of Allah said," The best dzikir is uncertain and that the best provision is sufficient. "(HR. Ibn Abu Awanah and Hibban).

Products include quality, distinctive, design, style, diversity, form, branding, packaging, size, services, insurance and refund. Quality is defined by the customer. Quality is how well a product in accordance with the specific needs of customers. From Jabir r.a., he said: "He s.a.w. prohibit selling fruit before cooking. "Then he asked people to," How the fruit ripe? "Answer the Prophet of Allah "Reddish, yellowish and can be eaten immediately." (Bukhari).