CONCEPT FOR BUSINESS blow COMPANY

CONCEPT FOR BUSINESS blow COMPANY

According to Gary Hamel, to become a revolutionary industry can create a rule or a new game in the era or the difficult era of revolution must create a business concept and its component-component. A concept in the era of difficult business consists of four main components, namely the core strategy (Core Strategy), strategic resources (Strategic Resources), intermediary customers (Customer Interface) and the network value (Value Network). Four main components are linked by the three components of the bridge.
Among the core components of the strategy and resources linked by a strategic component of configuration activities (Configuration of Activities). Components of benefits for customers (Customer Benefits) linking the strategy's core customers and brokers. While the restrictions component company (Company Boundaries) to become a bridge between network resources with strategic value. In the business model difficult in the era include the four elements that determine the profit potential of efficiency, uniqueness, and the suitability of the profits.
The first component of the concept of this business strategy is the core (Core Strategy), which is the core of how a company choose how to compete. Elements of the strategy includes the core vision and business mission, the scope of the product / market base and differentiation. Vision business is what the desired company that ideal and mission operations of the business is a business vision. Vision and mission of this business will lead to a statement of values, the will of the strategy, objectives and targets large, and many brave and all performance targets. Vision and business mission is to provide direction and a criteria to measure the progress achieved. Vision, which was proved to be the spiritual capital melabungkan company. Merck Pharmaceutical has the vision that these companies exist because they provide the medicines to those who need them, so that the motive for the research work optimally.
Google's mission is to organize the world's information and make it accessible and universally used. Mission capital with a rich spiritual Google can make it explode selling ads. Capital from 0.1 million U.S. dollars in 1998 exploded in March 2007 with revenue reaching 3.66 billion dollars the United States.
Meanwhile,
The second component of a business concept is difficult in the era of strategic resources (Strategic Resources), which consists of core competency, assets and the strategic core. Strategic resources are specific and unique that can change dramatically sumberdya competition to be a source of business concept innovation. Competence is a superior something that is owned company and is able to provide skills and a unique ability. For example, Amazon.com, has a patented technology, "One-Click" and has a very strong brand that is in between the quality of its core competency. But indeed the core competence of experiences that Amazon.com is created that is convenient for customers to do business with Amazon.com. Why convenient? Because the easy (One-Click), to make people perceive that they do business and sell and buy products with brands that have already known.
The third component intermediary customers (Customer Interface), which has four elements, namely the support and fulfillment, the depth information, dinamikan relationship and the price structure. Harley Davidson is a company that is able to build genuine relationships with customers.
Meanwhile, the four components of the business model is the network value the company and strengthen and complement the resources that are owned company. Cisco and Nokia to use their network of suppliers as a way to reduce working capital and increase flexibility dramatically.